I'm based in Boston. For the last nineteen years I led Purchased, a consumer data and analytics firm where I built bespoke measurement systems for Google, Walmart, Microsoft, Gap Inc., and dozens of other global brands. Over the past year I've personally built and shipped AI tools and agentic workflows end-to-end — a CRM replacement, document-extraction pipelines, customer-support automation, a direct-booking engine, and others — across professional and personal ventures.
An empirical look at whether AI visibility actually moves purchase — and what one controlled experiment among 604 dog food buyers tells us about a budget decision the entire industry is making right now.
Published on purchased.com
Why established brands must stay visible above the fold in AI-generated results — and what happens when they don't.
Published on purchased.com
AI can sometimes generate misleading or inaccurate responses when queried about brands and products.