Founder and applied-AI builder. Eighteen years shipping consumer insight products for the world's largest brands; now building agentic AI workflows end-to-end.

I'm based in Boston. For the last eighteen years I led Purchased, a consumer data and analytics firm where I built bespoke measurement systems for Google, Walmart, Microsoft, Gap Inc., and dozens of other global brands. Over the past year I've personally built and shipped production agentic AI systems end-to-end — a CRM replacement, document-extraction pipelines, customer-support automation, a direct-booking engine, and others — across professional and personal ventures.

First post — coming soon

In draft

The first original post on this site is in the queue. Drop a markdown file in content/posts/ with featured: true to populate this slot.

The AI Visibility Gap

Published on purchased.com

Why established brands must stay visible above the fold in AI-generated results — and what happens when they don't.

Selected work

  1. 01
    Project
    Purchased Pipeline
    Role
    Sole architect and builder
  2. 02
    Project
    Anonymous Registration Flow
    Role
    Sole architect and builder
  3. 06
    Project
    J.S. Hubbs Direct-Booking Engine
    Role
    Sole architect and builder
See all projects